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Charity Retail Association

Charity Retail Association ‘Style Me in Seconds Campaign’. Styling and creative direction by Emma Slade Edmondson.


Emma Slade Emondson offers creative and strategic marketing consultation.

Specialising in fashion marketing and charity fashion & product retail marketing – she has over ten years experience in marketing and communications. Emma has worked for some of the biggest advertising and marketing agencies in London including AMV BBDO, Proximity (Omnicom), CHI and Wieden and Kennedy. During that time she’s worked across multiple industries, from fashion and FMCG, to automotive and finance. She now consults on a freelance basis for fashion brands, charities and small businesses on a 360 degree approach to their marketing strategy and visual communications. She provides industry best practice guidance on the development of business strategy, in-store merchandising, ecommerce, branding, campaigns and events.

Consultancy clients include Macmillan Cancer Support, Clothes Aid, The Charity Retail Association, WRAP, Oxfam and many more; with that work being featured in prominent international press. Emma has worked with artists such as Solange Knowles, Georgina Campbell and Speech Debelle.


You can get in touch for further info on any of the following services:

  • Marketing Consultation
  • Marketing Strategy
  • Events
  • Ethical Fashion Marketing – production line and best practice consultation
  •  Merchandising:
    • Branding
    • Campaign ideas and project management
    • Visual communications/Designer look books
    • Social media strategy
    • Fashion styling


‘The coverage we received for CFL was brilliant, it was a good way to position Oxfam shops in the fashion press, to remind people of the value of second hand. With our limited budget it was great to achieve this level of activity thanks to our partners. The element of having activities in more than one shop supports our local marketing strategy. In future we could look for more opportunities to spread activity wider, to include shops outside of London if the support is there for them.’

OXFAM: Andrew Horton, Trading Director


‘Emma has been a breath of fresh air to work with. She is that very rare combination of being talented, organized, having a business mind and bringing creativity and passion to the project.
Emma’s understanding and analysis of our target demographic and use of modern media channels and high street fashion retail tools to communicate with them has allowed the project to fly – moving from an idea on paper to a fully-fledged event which has a professional brand and is currently attracting national media and top end fashion magazine interest within a matter of weeks.
Emma’s knowledge of the Charity Fashion and Ethical Fashion Sector combined with her diverse group of personal contacts and industry professionals has also meant that our project has remained on target despite a limited budget and is looking set to be a roaring success which has been delivered in time and within budget.
Having Emma on board has ensured that this project has exceeded our expectations. Emma is a complete delight to work with and I can’t recommend her highly enough.’

CHARITY RETAIL ASSOCIATION: Amy Walshe, Head of PR/Communications Officer


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